BITCOIN, EXPLAINED FOR ALLOCATORS
Should you put 1‑5% of your portfolio in Bitcoin?
BlackRock, Fidelity, and MicroStrategy already do.
- 21M
- Total supply, capped forever
- Since 2009
- Live, working, never hacked
- $1655.3B
- Live market cap
Held by BlackRock · Fidelity · MicroStrategy · Tesla · El Salvador
Bitcoin is...
Like GOLD, but digital.
21 million coins, ever. No country can mint more. No company can dilute you.
Like CASH, but global.
A billion dollars fits in 12 words you can memorize. Carry it across any border.
Like EMAIL, but for money.
Send any amount, anywhere, in minutes. No bank, no business hours, no permission.
What your money looks like, in Bitcoin.
BTC priced in USD, since 2014.
Bitcoin grew over 100x against USD since 2014. Past performance is not a guarantee.
Why people hold it.
SCARCITY
Only 21 million Bitcoin will ever exist. No country, no bank, no company can mint more. This is enforced by math, not promises.
PORTABILITY
A 12-word password gives you control of any amount, across any border. No vault, no armored truck, no permission.
NO ONE CAN FREEZE IT
No bank can lock your account. No government can reverse your transaction. The network has no off switch.
PERFORMANCE
A 1% allocation to Bitcoin in the last 5 years would have added
+...
to your portfolio's total return.
ALWAYS OPEN
Markets never close. Sell on Christmas Eve. Buy on a Sunday. No business hours, no settlement delays.
And the honest risks.
It's volatile.
Bitcoin has dropped 50%+ multiple times. If you can't stomach a 50% drawdown without panic-selling, your allocation is too high.
Regulation can change.
Governments may impose new rules, taxes, or reporting requirements. Major economies are warming to Bitcoin, but the path isn't linear.
Self-custody is a responsibility.
If you hold your own keys, lose them and the coins are gone forever. Most people start with a regulated custodian (ETF, exchange) before learning self-custody.
Don't invest more than you can afford to lose. This is not financial advice.
Want to ask your financial advisor?
Copy the paragraph below and email it to them. It includes the citations they'll need.
Ready to see what $50/month would do?
We have a free, no-signup calculator. Try any amount, any starting date.